Roy Peires founded the IDILIQ Group on the Costa del Sol in the 1980s. The foundation that carries its name has since spent €1,600,000 on a single building in Mijas, and that is not the part he leads with.
The F. Cruz Dias-ADIMI Care Centre currently provides treatment to more than 500 people. ADIMI is the only private non-profit organisation in Mijas working to defend the rights, inclusion and quality of life of people with cognitive and developmental disabilities, and it does so across a wide brief: Early Care, Child and Youth Services, a Day and Occupational Centre, and a Residential Facility for individuals with severe conditions.
What €1.6 million buys
The centre is spread over two floors and fitted with current medical technology. Three dining rooms. Waiting rooms. Gardens. Consultation rooms for psychotherapy and for physiotherapy. Listed that way it reads like a specification, which undersells what the list means to a family in Mijas who previously had nowhere local to go.
ADIMI has not been handed a building and left to it. The foundation runs ongoing campaigns collecting materials and funds aimed at improving the quality of life of its users, which is the unglamorous recurring work that keeps a facility like that running long past its opening day.
Cudeca, Afesol, and the annual calendar
Cudeca was the first, back in the 1980s: free specialised palliative care and companionship for patients in the advanced stages of terminal cancer, and for their families. Peires donated the reception of its newly built hospice. Since then the foundation has sponsored Cudeca’s annual Walkathon, supplied furniture and goods to its charity shops across the province, and bought a vehicle so its Home Care team could get to patients.
Afesol, the Association of Families and Individuals with Mental Health Conditions, receives furniture and household items for its supervised living facilities. IDILIQ recently equipped its Day Centre in Mijas, and volunteers walk with Afesol each year on its suicide prevention walk. An annual internal campaign raises money for the Asociación Española Contra el Cáncer in Málaga, with proceeds going to the charity in full, and an apartment at one of the resorts is set aside for families of children undergoing cancer treatment.
Christmas Eve meals and computer classrooms
Five hundred Christmas Eve meals go to Los Ángeles Malagueños de la Noche. Computer equipment has gone to Asociación Cadi, El Faro de la Escucha, Asociación ALAS and Fuensocial, for whose users with disabilities IDILIQ fully equipped a computer classroom. Fundraising events at the group’s Costa del Sol and Tenerife resorts support the fourteen-bed Casa Ronald McDonald in Málaga, which houses families living too far from the hospital treating their children, while staff in Tenerife enter the Mercedes-Benz Tour Amateur Golf Tournaments on behalf of Asociación Nuevo Futuro, which helps families living in poverty.
Further afield, and for more than twenty years, Peires has supported Christel House, which builds schools in some of the most under-resourced communities in the world and is dedicated to helping children from impoverished backgrounds realise their potential. The foundation also produced the initiative he is now best known for, the Kind Holidays programme, which donates hotel rooms to families in crisis.
Conclusion
Read as a list, four decades of this looks like a corporate giving page. Read in order, it looks like one decision repeated: find the organisation nearest you doing the hardest work, and hand it something it can use. That reasoning also underlies the case made to hoteliers, while the full biography of Roy Peires covers where the habit started. Notes and questions from people doing similar work reach his Reddit profile.