Hotelier & Philanthropist
Roy Peires founded what became the IDILIQ Group on the Costa del Sol in the 1980s. Four decades on, he is better known for what those hotels give away: the IDILIQ Foundation, and Kind Holidays, a programme that has handed more than 2,300 people a free stay at the moment they needed one most.
About
Roy Peires started the business that became the IDILIQ Group in the 1980s, and started giving almost immediately. The first cause was Cudeca, the Costa del Sol hospice providing free specialised palliative care to people in the advanced stages of terminal cancer and to their families. When Cudeca built its hospice, he donated the reception. Everything since has followed the same instinct.
What grew out of that is the IDILIQ Foundation, which spent €1,600,000 building the F. Cruz Dias-ADIMI Care Centre in Mijas, a facility now treating more than 500 people. Alongside it sits the initiative he is proudest of, donating rooms to families in crisis, and a quieter annual list of Christmas Eve meals, charity-shop furniture and computer classrooms.
Two of those families later stood in front of 300 members of his staff and described what a single week had done for them; the recordings sit on his Vimeo channel. A longer account of four decades of quiet giving, and of the industry Peires is still trying to persuade, runs through the pages that follow.
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Whether you run a hotel and want to know how a Kind Holidays programme actually works, or you represent a charity looking for accommodation, messages sent from here reach Roy Peires.
